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Brief report| Volume 38, ISSUE 7, P562-564, September 01, 2010

Spreading the handwashing message: An alternative to traditional media campaigns

Published:April 12, 2010DOI:https://doi.org/10.1016/j.ajic.2009.12.013
Spreading the handwashing message: An alternative to traditional media campaigns
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      Schools are a natural place from which to disseminate health messages to the community. Sending an entertaining handwashing video home with preschoolers as a component of a school-based program yielded impressive degrees of penetration and reach among families; consequently, this strategy offers a promising alternative to traditional media campaigns.

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      Article Info

      Publication History

      Published online: April 12, 2010

      Footnotes

      Supported by grants from The Chief Scientist's Office of the Ministry of Health (evaluation); Associate Director General's Unit for Health Promotion of the Ministry of Health (intervention); and the National Institute for Health Services Research (evaluation).

      The field work for this study was conducted while L.R. was at the School of Public Health, Hebrew University, Tel Aviv, Israel.

      Conflicts of interest: None to report.

      Identification

      DOI: https://doi.org/10.1016/j.ajic.2009.12.013

      Copyright

      © 2010 Association for Professionals in Infection Control and Epidemiology, Inc. Published by Elsevier Inc. All rights reserved.

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