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Spreading the handwashing message: An alternative to traditional media campaigns

Published:April 12, 2010DOI:https://doi.org/10.1016/j.ajic.2009.12.013
      Schools are a natural place from which to disseminate health messages to the community. Sending an entertaining handwashing video home with preschoolers as a component of a school-based program yielded impressive degrees of penetration and reach among families; consequently, this strategy offers a promising alternative to traditional media campaigns.

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