Two posters were designed to encourage hospital staff hand hygiene. One focused on
broad benefits of hand hygiene to patients and staff, and the other highlighted hand
hygiene as a long-known measure to infection control. The former was better received
in terms of attention, likability, and potential to promote hand hygiene. A third-person
effect, the perception of stronger impact of communication messages on others, was
observed. Implications on health promotion message design were discussed.
Key Words
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Article info
Footnotes
Conflicts of interest: None to report.
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Copyright
© 2014 Association for Professionals in Infection Control and Epidemiology, Inc. Published by Elsevier Inc. All rights reserved.
