Practice forum| Volume 42, ISSUE 5, P530-532, May 2014

“Take time. Save lives. Clean hands protect.” A comparison of two hand hygiene health promotion posters

      Two posters were designed to encourage hospital staff hand hygiene. One focused on broad benefits of hand hygiene to patients and staff, and the other highlighted hand hygiene as a long-known measure to infection control. The former was better received in terms of attention, likability, and potential to promote hand hygiene. A third-person effect, the perception of stronger impact of communication messages on others, was observed. Implications on health promotion message design were discussed.

      Key Words

      To read this article in full you will need to make a payment

      Purchase one-time access:

      Academic & Personal: 24 hour online accessCorporate R&D Professionals: 24 hour online access
      One-time access price info
      • For academic or personal research use, select 'Academic and Personal'
      • For corporate R&D use, select 'Corporate R&D Professionals'


      Subscribe to American Journal of Infection Control
      Already a print subscriber? Claim online access
      Already an online subscriber? Sign in
      Institutional Access: Sign in to ScienceDirect


        • Burke J.P.
        Infection control—a problem for patient safety.
        N Engl J Med. 2003; 348: 651-656
      1. State of Rhode Island Department of Health. Healthcare quality reporting program: hospital hand hygiene. Providence [RI]: Rhode Island Department of Health; 2011.

        • Gawande A.
        On washing hands.
        N Engl J Med. 2004; 350: 1283-1286
        • Mackert M.
        • Liang M.-C.
        • Champlin S.
        “Think the sink:” preliminary evaluation of a handwashing promotion campaign.
        Am J Infect Control. 2013; 41: 275-277
        • Davison W.
        The third-person effect in communication.
        Public Opin Q. 1983; 47: 1-15
        • Perloff R.M.
        Third-person effect research 1983-1992: a review and synthesis.
        Int J Public Opin Res. 1993; 5: 167-184
      2. Mabry A, Mackert M. Advancing use of norms for social marketing: extending the theory of normative social behavior. International Review on Public and Nonprofit Marketing 2014:1-15.

        • Ajzen I.
        From intentions to actions: a theory of planned behavior.
        in: Kuhl J. Beckman J. Action control: from cognition to behavior. Springer, Heidelberg1985: 11-39