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Hand Hygiene Article Collection
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Spreading the handwashing message: An alternative to traditional media campaigns
American Journal of Infection ControlVol. 38Issue 7p562–564Published online: April 12, 2010- Laura Rosen
- David Brody
- David Zucker
- Orly Manor
- Marina Meier
- Bruce Rosen
- and others
Cited in Scopus: 4Schools are a natural place from which to disseminate health messages to the community. Sending an entertaining handwashing video home with preschoolers as a component of a school-based program yielded impressive degrees of penetration and reach among families; consequently, this strategy offers a promising alternative to traditional media campaigns.
